Accelerating success with the Red Hat Partner Program

Accelerating success with the Red Hat Partner Program Unleashing predictable and profitable incentives Evolving for recognition and growth Delivering autonomy and efficiency through digital transformation Empowering an ecosystem of innovators About the author Kevin Kennedy More like this F5 BIG-IP Virtual Edition is now validated for Red Hat OpenShift Virtualization Enhance workload security with confidential containers on Azure Red Hat OpenShift Bringing Deep Learning to Enterprise Applications | Code Comments Transforming Your Secrets Management | Code Comments Keep exploring Browse by channel Automation Artificial intelligence Open hybrid cloud Security Edge computing Infrastructure Applications Virtualization Share The Red Hat Partner Program continues to evolve with enhancements centered on the entire partner lifecycle and designed to deliver three core outcomes for partners: simplicity, predictability, and profitability. Today, we are excited to introduce the latest updates to the Red Hat Partner Program. With these enhancements, Red Hat is providing a structure that prioritizes co-investment to drive profitability across core business areas for partners. By actively investing in partner programs, incentives and digital tooling, we can more seamlessly enable accelerated growth, reduce friction and expand market reach for our collective success. Let’s take a closer look at the newest improvements to the Red Hat partner experience and how these changes are designed to drive partner profitability: Red Hat’s incentives strategy is shifting away from simple reimbursement towards predictable rewards that better compensate partners who invest in Red Hat technologies and solutions. New incentives will reward partners for valuable activities throughout the entire customer lifecycle, including critical pre-sales activities like workshops and assessments. This new offering, separate from traditional Market Development Funds (MDF), is designed to reduce the necessity for partners to make upfront investments in order to participate in incentive benefits. A major enhancement driving incentives is the expansion of rebates and deal registration to cover additional indirect routes to market, including OEM and cloud opportunities. This significantly broadens partner eligibility for incentives and will help increase profitability for a wider range of partners. Additionally, partners will benefit from improved deal protection so they can feel more confident in their engagements with Red Hat. Lastly, to help ensure that partner incentives reflect Red Hat’s most critical emerging markets, bookings activities are expanding to explicitly include application services and AI, in addition to product segments like RHEL, OpenShift, and Ansible Automation Platform. This move rewards partners for selling success in key strategic growth areas in addition to existing product categories.