Powered by DigitalOcean Hatch: Why Uxify’s Founders Always Choose DigitalOcean

Powered by DigitalOcean Hatch: Why Uxify’s Founders Always Choose DigitalOcean Building beyond the original blueprint The cloud platform they trust, again and again Chasing purpose, not profit About the author Try DigitalOcean for free Related Articles Stop Building SaaS from Scratch: Meet the SeaNotes Starter Kit Powered by DigitalOcean Hatch: Ontra Mobility is Building Smarter Cities Powered by DigitalOcean Hatch: How Ex-human uses GPU Droplets to Build Empathetic AI that Serves Customers By Martin Nguyen Published: July 10, 2025 4 min read Hatch is DigitalOcean’s global program for startups that provides select technology companies with cloud infrastructure credits and discounts, direct access to DigitalOcean’s product experts for personalized guidance, priority technical support, and access to a thriving community of like-minded founders. By keeping infrastructure and cost management simple, the Hatch program enables startups to build tech solutions that make an impact. For Georgi Petrov and Mihail Stoychev, the co-founders and serial entrepreneurs behind Uxify , choosing DigitalOcean to host their startup’s infrastructure was a no-brainer. They built their previous ventures NitroPack, SMSBump, and iSenseLabs on DigitalOcean and could trust the platform’s simplicity, reliability, and user experience. When it came time to power Uxify’s AI-enabled website performance solution and AI agent Uxi, they opted for DigitalOcean again With Hatch program benefits like cloud credits and GPU Droplet discounts, Uxify could focus on building and scaling their underlying AI infrastructure. Uxify’s story begins over a decade ago with iSenseLabs, an agency that provided services but also built and sold its own products. One of those products was NitroPack, a performance optimization tool designed to help websites load faster. As NitroPack gained traction, the team began seeing possibilities beyond their current solution. Fast forward to 2024, the team behind NitroPack reached a pivotal moment. They began rethinking web performance and user’s perception of site responsiveness… This new philosophy led them to develop Navigation AI, a performance solution focused on user experience rather than purely technical metrics. Around the same time, NitroPack was acquired by WP Engine. As part of that acquisition, the emerging Navigation AI project was spun out into a new company: Uxify.